axenel6@gmail.com | +381 60 6284 544

Expertise

I design and develop digital experiences that are clean, functional, and built to scale. My expertise spans UI/UX design, web development, and product-focused solutions – with a strong emphasis on usability, performance, and clarity.

UI/UX Design

I create intuitive, user-centered interfaces that balance aesthetics with functionality. Every design decision is driven by usability, consistency, and real user needs.

What I do:

  • User interface design for web & mobile applications

  • UX flows, wireframes, and prototypes

  • Design systems & component libraries

  • Responsive and accessibility-focused design

  • Handoff-ready designs for developers

Tools: Figma | Illustrator | Photoshop | After Effects

Product & Digital Design

I help shape digital products from early concepts to polished, launch-ready experiences. My approach focuses on clarity, scalability, and long-term product growth.

Focus areas:

  • Product UI/UX for SaaS platforms

  • MVP and startup-focused design

  • Design system architecture

  • Feature-focused UX improvements

  • Iterative design based on feedback and testing

WordPress & WooCommerce Development

I build fast, secure, and scalable WordPress websites tailored to business goals – from marketing sites to full e-commerce platforms.

Services include:

  • Custom WordPress website development

  • WooCommerce stores optimized for conversion

  • Performance and SEO optimization

  • Theme customization & Elementor builds

  • Ongoing maintenance and improvements

SEO & Performance Optimization

Strong SEO starts with structure, speed, and relevance. I help websites rank better and perform faster by combining technical SEO, AI-driven optimization, and performance-focused development.

My approach includes:

  • Technical SEO for clean structure, indexing, and scalability

  • AI SEO & GEO optimization based on search intent and user behavior

  • Core Web Vitals optimization (LCP, CLS, INP)

  • Speed and asset optimization without compromising design

  • Mobile-first performance and UX improvements

  • A/B testing and data-driven optimization for conversions

How I Work

Simple and effective process:

Understand

Design

Build

Test

Deliver

I collaborate closely with clients, teams, and developers to ensure each project is clear, efficient, and results-driven.

Let's Connect.

Got an idea or a project in mind? Feel free to reach out and let’s make something amazing together.

Contact Me